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Assessment: External Relations

It is important for each chapter to have a positive image with its various publics, including inter/national organization, alumni, parents, and community members. Chapters should be proactive in disseminating accurate and positive information about the fraternity/sorority experience.


At the beginning of each calendar year the chapter conducts an external relations analysis to determine opportunities for improved external relationships. [10 points]

These entities should be considered as external relations:

  • Parents & families of members
  • Inter/national organization
  • Other fraternities & sororities
  • Our own and other governing councils
  • Alumni/ae
  • DU faculty and staff
  • University and surrounding neighborhoods
  • The greater Denver community
  • Unaffiliated students
  • Potential members

Documentation must include a written summary of the results of the evaluations and goals for improvement. [Due]

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