Skip to Login Skip to Content Skip to Secondary Navigation

12th Annual MAC Conference - Brand Success in a New Era

Xstep6k3ta1nhik 710
Friday, Nov 18, 2016
9:30 AM - 3:30 PM EST
Faculty House of Columbia (64 Morningside Dr.) Map Location

Every year, the Marketing Association of Columbia (MAC) invites a group of esteemed guests, speakers, and panelists to speak about cutting-edge developments in Marketing. What do these industry professionals see as the next big marketing trend?  How do brands navigate success in an ever-changing digital world?

This year, we’ve brought together an unprecedented range of industries with representation from L’Oreal, Google, MasterCard, Ogilvy & Mather, Bloomberg, and many more. Come join us to learn more about Marketing today from industry experts and network with marketing professionals and recruiters!

 

Agenda

 

Breakfast & Registration

Opening remarks – Dean Malone

Keynote Speaker: Ms. Roberta Weiss ‘81 - SVP Marketing, Kiehl’s

Topic: Career path from CBS to L’Oreal

Career progression panel

 

Networking lunch with 10+ companies represented

Including AB InBev, AmEx, Citi, Unilever, Dannon, MasterCard, and many more!

Keynote Speaker: Ms. Susan Machtiger ‘81 - President, Ogilvy & Mather

Topic: Behavior Branding

Industry trends / Digital marketing panel

 

Closing remarks

 

*Agenda tentative and subject to change
 

Comments

Hao Han

Hi Katherine, is this agenda for this conference ready?

Katherine Cook

Hi Hao, the agenda should be finalized next week. We will be sure to post it here and on the Facebook group.