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Discovery Driven Growth: An Idea Whose Time Has Come

Wednesday, Jun 13, 2018
12:30 PM - 1:00 PM EDT
Online EventMap Location
This event does not require an RSVP.

RSVP is required. To register, click here.

Presented by Columbia Business School Executive Education 
Wednesday, June 13, 2018, 12:30–1:00 p.m.
Online Event

Cost: Free for alumni and guests

As the pace of competition hastens, companies increasingly realize that innovation is not optional. And yet, the success rate of most organizations’ attempts to fuel innovation-driven growth is abysmal, producing more innovation theater than concrete growth results. 
Join us for a complementary webinar with Rita Gunther McGrath, one of the world’s foremost experts on corporate entrepreneurship, and the faculty director for Columbia Business School’s Leading Strategic Growth and Change and Mastering Corporate Entrepreneurship (Online) programs.

In this 30-minute webinar, which includes a live Q&A, you’ll learn:

• Why the techniques you use to run business as usual can be fatal to your growth efforts, and what approaches to use instead
• How to design experiments into your business planning process
• How options reasoning can help you escape the net present value straightjacket